Totally get it. Athletes are busy. But here’s the deal: they’re already putting in hours of physical training, this is the part that finally gets their brain to stop sabotaging their body. You can’t afford not to make time for this. The investment of 40 minutes a day for 5 days could be the difference between barely holding it together and finally thriving under pressure.

This isn’t meditation and good vibes. This is research-backed mental training that works whether your kid is anxious, burned out, unmotivated, or just stuck in their own head. Over 4,000 athletes have trusted us to help, including ones who said, “I don’t need this,” and then messaged us a week later saying, “This literally changed how I compete.” Olympians, college recruits, middle schoolers, weekend warriors, you name it. Even the skeptics end up saying, “Why didn’t I learn this sooner?”

Our methods go deeper than “believe in yourself” clichés. Even high achievers walk away saying, “Whoa, I never thought of it that way.” Athletes need to know nothing is wrong with them for working with a mental performance coach or taking a workshop on mental preparation. We get athletes "don't want help" sometimes, but we always hear athletes want to be more mentally tough & here is how you get there! We encourage parents to share this with their athlete before a training ➡️ We help athletes improve performance, make it more fun to compete, stress less & have the advantage over competition by learning to be more assertive. When you learn how to stop overthinking, learn how to reset, understand how to overcome obstacles, have more energy for your performance rather than worry, gain tools to focus, & discover how to manage emotions with this mental skills series, you become the unstoppable version you deserve to be. Think of me like a brain coach helping athletes develop mental toughness. It's like seeing a physical therapist, nutritionist, hitting coach, or SAT prep coach - I'm an expert on the mental part of competing & my job is to help you be less frustrated. Ask your athlete if they'd like to gain an edge, perform more consistently & worry less? Ask them if they'd like to feel more relaxed & recover faster? We teach research based scientific tools they can apply to perform better; this isn't woo woo mediation hour. Usually this helps ease the idea of taking a workshop/course/talking with someone.

Nope. This is coaching. It’s like hiring a hitting coach for your brain. We teach tactical tools to regulate emotions, improve focus, build confidence, and handle pressure - not sit around talking about feelings for an hour. Athletes actually like this stuff because it helps them perform better.

Perfect. That’s why we train it. Mental toughness isn’t something you’re born with - it’s something you build. We break it down step-by-step so any athlete (yes, even the overthinkers and perfectionists) can learn how to flip the mental switch.

You might’ve tried motivational speakers, some YouTube videos, or a random sports book. That’s not this. This is structured training with real tools, repeatable strategies, and coaching feedback. There’s a reason we’re the go-to resource for serious athletes who want results.

Great! We’re not replacing them, we’re giving your athlete tools most coaches don’t have time (or training) to teach. Coaches focus on the mechanics. We focus on what’s going on between the ears when the pressure’s on. We have many coaches send their athletes to us, it takes a village!

You’re not just paying for a video series. You’re investing in less emotional meltdowns, more self-belief, and real confidence under pressure. This isn’t a “they’ll just grow out of it” situation. These are the skills that change how they compete and how they carry themselves outside of sports. Parents regularly tell us their kid starts showing up differently, not just in their sport, but at school, at home, and in life.

That’s the whole point of how we built this camp. The material is bite-sized, practical, and action-oriented. They’ll hear from someone who gets them (not their parent, not a lecture) and they’ll learn in a format that sticks. You’ll see the shift when they stop spiraling and start resetting - parents often message us saying, “I didn’t think my kid would do it, but they’re actually using the tools without me even reminding them.” This isn't boring drivers ed style, ha!

Absolutely. The videos are short, replayable, and designed to be even more effective than one-time live coaching. Athletes can watch at their pace, revisit tools, and use the handouts and audios when they need a reset in real time. This is better than an individual session, since you can review over and over!

Other programs throw a bunch of theory at you and hope something sticks. We go straight to application. It’s fast-paced, no-fluff, and built for real athletes with real emotions. Ashley’s background as a coach, teacher, and mental performance expert means she knows how to teach what works, not just talk about it. She has been coaching athletes since 2003 and practicing sport psychology since 2010 with loads of success stories. She believes in giving examples and bringing energy to the party. Her philosophy: just because you know the material doesn't mean you can help others understand it; she believes she has built a successful practice at Maximize the Mind because of how she delivers material and builds rapport with athletes.

By the time they’re spiraling, it’s way harder to help. The best time to build mental strength is before things unravel. Just like strength training, don’t wait for an injury to start building muscle. Proactive mindset work pays off the most.

Camp includes lessons and tools that apply across all sports and age groups, but we’ve layered in multiple formats to support different learning styles. There’s also an option for athletes to submit questions and get a custom recorded answer back from Ashley. So yes, they’ll get help that fits their world.

Any athlete (roughly ages 11–20) who wants to compete more confidently, stay composed under pressure, and stop letting one mistake spiral into a bad performance. We’ve had athletes from every sport, coaches, and parents. Just show up, hit play, and let it sink in. The need is real. Most athletes are physically prepared and mentally drained. Ashley created this to offer athletes (and their families) an easier way to get the same tools she teaches in private coaching, without having to wait for a spot to open up. It’s fast, powerful, and has been a summer favorite for years. If you're a coach wanting to help your athletes "reset" and not "internalize it all" so they compete stronger, or create a team culture to be all in as a team, then you could benefit a ton too. If you're a parent who wants to know how to help their kid "relax" and "not get so upset" when they don't meet their expectations, then you can watch along with them to help them remember what to do! If you're a teacher looking for fun strategies to use in your classroom, you could apply it as well. We have had teachers, managers, coaches, parents, athletes, performers (band, theater, choir) all attend in the past. Camp could be a great review for you if you already work or used to work with one of our coaches 1:1. Depending on how many sessions you've had, how long it's been since you've been in, or what you had going on at the time - you'll probably learn something new. Ashley always stay up to date on current research and adds in new material every year.

No. And any program that says it will? 🚩 Camp is designed to educate quickly and give you tangible tools that you would actually apply in real life. This isn't a deep dive into what's been holding you back in the past. Camp will give your athlete strategies they can immediately apply to compete better. It’s the starting point, not the full climb. But it does create momentum, and for many athletes, that’s exactly what they need to stop doubting and start owning their performance. We always get feedback after our workshops saying how much they learned in a short amount of time.

Yes! Families love this format because siblings, parents, coaches and athletes can watch and learn together. Just don’t forget, if you’re outside the same household, everyone needs their own login to submit questions, access personalized parts, and watch replays. The best part of this type of delivery is being able to access it later in your own app. It saves where you were, what you’ve watched, and you can review anytime with your login.